Marketing Communication Director ( GMM Stream )
Here at ConsultingPress we are always looking for fresh talents to join our team. We are looking for online marketing specialist in London UK in Strategic Planning department. Please read carefully what we require and what we offer and use our online form for submission.
1. Manage and coach a team of Comms/CRM managers to strategize, create and execute on lifecycle and other full-funnel campaigns.
2. Develop integrated marketing plans to enhance Plern's awareness in the market and effectively deliver on the marketing and business KPIs.
3. Craft strategies for the application, including Digital, Advertising, Communications, and Creative.
4. Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
5. Create a strategic vision for CRM across multiple touchpoints (email, push, SMS, in-app messaging).
6. Partner with cross-functional teams including Insights, Creative Strategy, Product Marketing, Marketing Science, and Sales to build innovative and effective marketing programs.
7. Work closely with Application Analyst in the product team to ensure constant CRM / Marketing campaign to grow the app engagement.
8. Measure the effectiveness and ROI of business marketing programs.
9. Stay informed with best-in-class acquisition, retention, and advocacy practices.
1. Bachelor's degree or equivalent experience.
2. 7+ years experience in marketing or advertising and 3+ years experience in team management/coaching.
3. Experience in multiple categories, Apps, Entertainment, or FMCG.
4. Experience guiding creative production of campaigns, mobile-first (vertical) creative, printed collateral, presentations, websites, videos, and other marketing materials.
5. Passionate in the music and entertainment industry.