MARKETING ANALYSIS AND BUSINESS DEVELOPMENT (CONCERT & FESTIVALS)
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Department: Marketing
หน้าที่รับผิดชอบ
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• Analyze demographic (age, gender, income, fan behavior) and geographic (city, region, venue proximity data for market prioritization
• Identify market-specific opportunities for fan engagement, pricing strategies, and upselling
• Collaborate with internal teams and external partners to optimize ticket selling based on data insights
• Build geo-targeting strategies to support regional advertising, fan outreach, and localized content
• Identify high-conversion markets and underperforming locations to support real-time marketing pivots
• Integrate data from ticketing, fan clubs, social platforms, and CRM systems and etc.
• Produce dashboards and reports that clearly visualize fan density, market saturation, and sales velocity
• Provide marketing recommendations based on regional fan demand, population trends, and historical event data
• Use data to support pricing decisions, tiered offerings, and upsell strategies based on local purchasing behavior
• Monitor competitor activity in key geographic markets to anticipate ticketing trends and adjust tactics
• Track fan sentiment and conversations via social listening tools to measure impact and identify demand
คุณสมบัติ
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• Bachelor’s degree in Marketing, Business, Data Analytics, or Music Business
• 3+ years of experience in marketing analytics, with a strong focus on demographic and geographic data
• Proficient in Excel and visualization.
• Hands-on experience with analytics from ticketing, ad platforms, CRM databases or marketing based
• Experiences with collecting data by survey or etc.
• Familiarity with audience segmentation, market scoring, and radius-based targeting strategies
• Strong understanding and passionate for the concert or festivals.
• Able to travel intensively
• Ability to turn complex datasets into easy-to-understand, actionable insights.