INFLUENCER MARKETING SPECIALIST
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Department: Marketing
หน้าที่รับผิดชอบ
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• Develop Influencer and KOLs (Key Opinion Leader) Plan, target audience insights, creative ideas, and budget allocation towards the client’s KPIs and communication objectives.
• Select the best practice influencer and tactics to achieve goals.
• Well-versed in influencer selection, planning, and communication via Digital Social Media Platforms including Facebook, Instagram, Twitter, TikTok, and others.
• Build good relationships with influencers, KOLs, and internal artist teams.
• Analyze results and statistics from using influencers in campaigns.
• Communicate and coordinate between Artist Managers, AE teams, and partnership agencies to support them with influencer selection and creativity.
• Be able to make presentations for campaign proposals.
• Continuously update and follow the trend of using influencers.
คุณสมบัติ
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• Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field.
• At least 2-3 years of experience in marketing planning or influencer marketing.
• Good knowledge of KOLs and Influencer Marketing.
• CAN-DO attitude, able to learn new things.
• Ability to work as part of a team and possess good interpersonal skills.
• Capable of working well under pressure and with tight schedules.
• Good communication skills in Thai; English is a plus