TRADE MARKETNG AND COMMERCIAL - TEAM HEAD
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Department: Marketing
หน้าที่รับผิดชอบ
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• Sales Target Setting & Channel Management: Establish monthly sales targets and oversee sales performance across B2B and B2C channels, including:
B2C: Music licensing for nightlife and entertainment establishments, including pubs, bars, restaurants, and karaoke venues.
B2B: Commercial music licensing for corporate clients and businesses utilizing copyrighted music for commercial purposes.
• Marketing Campaigns & Trade Promotions: Develop and execute marketing campaigns and trade promotion programs to maintain and drive sales growth across B2B and B2C channels. Monitor campaign performance and conduct trade promotion evaluations to measure effectiveness and success.
• Cross-Functional Collaboration: Coordinate with relevant departments to develop and implement targeted marketing campaigns and trade promotions tailored to the needs of different customer segments, ensuring successful execution and achievement of business objectives.
• Marketing Strategy & Execution: Develop and implement sales and marketing strategies to expand music licensing opportunities across nightlife, hospitality, and commercial business segments, ensuring effective execution in line with established objectives.
• Copyright Enforcement: Collaborate with sales teams and manage the necessary documentation to support copyright enforcement activities, including identifying and taking action against businesses involved in copyright infringement.
• Sales Team Development: Coach, mentor, and develop sales teams by strengthening both technical and interpersonal skills to enhance sales performance and achieve targets within established timelines.
• Copyright & Artist Contract Management: Oversee and manage copyright and artist-related agreements, including licensing contracts, rights administration, and the allocation and distribution of royalty revenues to respective rights holders.
• Music Catalog & Master Recording Management: Oversee and maintain the music catalog and master recording archives, ensuring accurate documentation, proper storage, and accessibility. Collaborate with Business Operations to keep the master recording database up to date and ensure comprehensive coverage of all produced and third-party administered music assets.
คุณสมบัติ
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• Bachelor's degree or higher in Marketing, Business Administration, Management, or a related field.
• Minimum 10 years of experience in Trade Marketing, Channel Marketing, Commercial Strategy, or Sales Management, with at least 3–5 years in a managerial or leadership role.
• Strong background in On-Trade / On-Premise channel management, particularly within the alcoholic beverage, FMCG, hospitality, or entertainment industries.
• Proven track record in developing and executing trade marketing strategies, promotional campaigns, and channel development initiatives that drive revenue growth and market expansion.
• Solid understanding of nightlife and hospitality business channels, including pubs, bars, restaurants, karaoke venues, and other entertainment establishments.
• Strong commercial acumen with hands-on experience in sales target setting, revenue management, budget planning, and trade promotion effectiveness evaluation.
• Demonstrated ability to lead, coach, and develop sales or trade marketing teams to achieve business objectives and performance targets.
• Excellent stakeholder management, negotiation, and cross-functional collaboration skills, with the ability to build strong relationships with business partners and key accounts.
• Strong analytical and strategic thinking skills, with the ability to translate market insights and customer behavior into actionable commercial strategies.
• Experience in music licensing, copyright management, intellectual property, or entertainment-related businesses would be an advantage, but is not required.