MARKETING - TEAM HEAD (PLANNING & COMMUNICATIONS)
-
Department: Marketing
หน้าที่รับผิดชอบ
-
• Develop and execute comprehensive 360-degree marketing campaigns and communication plans for GMM Music’s artists, releases, and related projects.
• Lead full-funnel marketing strategy across online and offline channels to maximize artist awareness, audience engagement, and commercial performance.
• Translate business objectives into actionable marketing strategies that align with brand and artist positioning.
• Conduct market research and analyze consumer insights, audience behavior, and industry trends to strengthen campaign effectiveness.
• Utilize data and performance analytics to optimize marketing strategies and improve campaign ROI.
• Collaborate with internal stakeholders to develop creative concepts, PR strategies, social media content, digital campaigns, and on-ground activations.
• Ensure all campaign executions maintain strong creative direction and align with artist branding and audience expectations.
• Oversee implementation, execution, and monitoring of all campaigns from planning through post-launch analysis.
• Identify opportunities for campaign optimization and continuously improve processes, tools, and execution frameworks.
• Lead and manage a team across strategic planning, creative, artwork production, social media, and activation functions.
• Mentor and develop team capabilities while fostering collaboration, innovation, and high performance across departments.
คุณสมบัติ
-
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum 10 years of experience in integrated marketing, campaign management, or digital marketing, preferably within entertainment, music, media, or related industries.
• Proven track record in developing high-impact marketing campaigns and building/engaging social communities.
• Strong understanding of full-funnel marketing and integrated communications strategy.
• Data-driven mindset with experience leveraging analytics and campaign performance metrics to inform decisions.
• Creative thinker with the ability to transform strategic ideas into compelling campaigns and engaging content.
• Strong leadership, communication, stakeholder management, and project management skills.
• Experience managing and developing large cross-functional marketing teams.