CORPORATE SOCIAL RESPONSIBILITY
"Grammy is determined to continue participating in various activities that will help Thai society develop sustainably."
CONTRIBUTION TO CONSTRUCTING SAWIKA SIKALAI BUILDING
Mr. Paiboon Damrongchaitham, Chairman of GMM Grammy PCL donated four million baht to Mae Chee Sansanee Sthirasuta to contribute towards building Savika Sikalai’s “Sanuk Sanan Tang Panya Hall” (‘Hall of Fun and Wisdom’) which will be used to present flms and recordings about Dhamma.
ACTIVITIES IN HONOR OF HIS MAJESTY THE KING
GMM Grammy PCL participated in a series of projects honoring and demonstrating loyalty to His Majesty the King. One mobile activity, “Seu Silpin Ruam Jai Tawai Nai Luang” (‘Media and Artists Collaborate for Our King’) was organised to publicise His Majesty’s projects under Royal Initiative. Another project is “Larn Parp Larn Toy Kum Larn Ruang Rao” (A Million Photos, A Million Words, A Million Stories) hosted on the www.ourking.in.th website. The remaining projects are “Song Kwarm Suk Hai ‘Por’ Duay Roy Yim” (“Sending Happiness to ‘Father’ with a Smile”) and “Sai Yai Thai Soo Jai Por” Concert performed by Bird – Thongchai McIntyre, singers and actors, whereby a portion of the revenues were presented to His Majesty the King for charitable purposes, to celebrate His Majesty’s upcoming 84th birthday.
DONATING FUNDS TO “THAI PEOPLE HELP HAITI FUND”
GMM Grammy PCL and the Company’s chairman, Mr. Paiboon Damrongchaitham, jointly donated 100,000 baht to assist victims of the Haiti earthquake to the “Thai People Help Haiti Fund” campaign. Bird-Thongchai McIntyre also donated 100,000 baht. Mai Charoenpura and Christina Aguilar represented the Company to donate the funds at Channel 3 Television Station.
DONATIONS TO DISASTER RELIEF FUNDS GMM Grammy PCL led its team of artists in donating cash and material to support various disaster relief funds.
- • Busaba Daoruang, co-CEO of GMM Grammy, donated 100,000 baht on behalf of the Company to Kwankaew Wacharothai, Chairwoman of Rajaprachanukroh Foundation under the Patronage of His Majesty the King. On this occasion, Bird-Thongchai McIntyre also donated 100,000 baht.
- • Fahmai Damrongchaitham, representing Paiboon Damrongchaitham, Chairman of GMM Grammy, brought a team of artists to donate 300,000 baht in disaster relief funds, to Sorrayuth Suthassanajinda who received the funds on behalf of Channel 3 News at the headquarters of Channel 3 television station.
- • A group of artists joined the Princess Pa Foundation, Thai Red Cross Society in bringing cash, necessities and relief material to Ang Thong Province. Besides providing moral support, the artists also assisted volunteers in preparing food and distributing them to the affected areas.
- • To entertain and provide moral support to Ang Thong food victims, Grammy artists performed in the walking street in front of the provincial governor’s residence under the auspices of “River of Compassion by Princess Pa Volunteers’ Open Market” [‘Talad Nud Tarn Nam Jai Puean Pueng (Pa)’].
- • Artists sang in charity concerts and rallied for funds to contribute to relief funds for the Princess Pa Foundation, Thai Red Cross Society
- • Artists donated necessities such as rice, drinking water, and dried food via The Mass Communication Organization of Thailand, Modernine TV (Channel 9), which launched the “Flood Relief Donation Centre” to assist food victims at the hall of the news broadcasting building.
- • Artists assisted soldiers in arranging relief supplies on delivery trucks at the Royal Thai Army Radio and Television station (Channel 5) in Sanam Pao that were heading out to disaster areas.
- • Donated equipment and consumer goods, and helped package them for relief victims at Channel 3 television station.
- • Donated equipment and consumer goods, and helped package them for relief victims at Daily News publishing company
- • Artists sang and manned the telephones to collect funds for disaster victims at National Broadcasting Services of Thailand (Channel 11 television station).
- • • In addition to all these efforts in collaboration with other parties, Grammy artists performed at many charity concerts specifcally for the cause and attracted considerable donations.
STRIDING INTO THE 28TH ANNIVERSARY OF GMM GRAMMY LIMITED (PCL)
GMM Grammy entered its 28th year as Thailand’s leading entertainment purveyor in terms of its outstanding capacity and performance. It is with such dedication that the company will continue to develop and improve, as a leader in Thailand and become an widely accepted leading entertainment purveyor in Asia, and eventually recognized across the world. Well aware of its responsibilities towards society, Grammy remains an active participant in various activities that supports sustainable development of Thai society.
DAMRONGCHAITHAM FOUNDATION: MARKING THE 12TH ANNIVERSARY OF PROVIDING EDUCATION OPPORTUNITIES TO THAI CHILDREN
On 13 September 2007, the Ministry of Finance announced that Damrongchaitham Foundation is ranked 643th in a special national recognitions list for public service organizations. Today, the Foundation has provided education opportunities to Thai youths for 12 years. Damrongchaitham Foundation was established by Paiboon Damrongchaitham, Chairman of GMM Grammy PCL, to support fnancially straitened but academically strong, well-behaved Thai children. Therefore, an annual scholarship was provided to each qualifed recipient until they complete their Bachelor’s degree. In 2010, the Foundation supported a total of 256 students. To date, 164 scholars have completed their frst degree. Funds allocated to activities for youths and those who were accepted into the Foundation, include 100 million baht earmarked to cover living and education expenses for 100 orphans left by the tsunami approximately 10 years ago. Another programme is “Funds for Mass Communications Events” in 2004 amounted to THB 1.5 million, of which the sum is divided into two portions to fund fve research and development (R & D) projects, while another portion is used to support four Mass Communication projects. Presently, the fve R & D projects have been completed. The results have been donated by the Foundation to 15 schools, government departments and other organizations throughout the country.
DAMRONGCHAITHAM FOUNDATION RECEIVES AWARD FROM THE MINISTRY OF EDUCATION
Mr. Paiboon Damrongchaitham, Chairman of the Damrongchaitham Foundation
received an Award of Merit from Mrs. Ongjit Metayaprapas, Advisor on Policy and
Planning, Offce of The Basic Education Commission (OBEC), Ministry of Education,
for the Foundation’s equitable support in providing education to Thai children and
youths.
Mr. Chinnaworn Boonyakiat, the Minister of Education, presented a Sema
commemorative pin and certifcate to Damrongchaitham Foundation on the
118th Anniversary of the Ministry of Education, to honour organizations that have
contributed greatly to the Ministry by supporting and fostering efforts in education at
the Rajamangala Kurusapa Building. BLOOD DRIVE
The blood drive is an annual event that GMM Grammy and the Thai Red Cross Society organizes, and invites the management, staff and artists, along with members of the public in the business district to donate blood.
“JUST SAY NO” CAMPAIGN
The ‘Just Say No’ campaign against drugs and substance abuse is one project that GMM Grammy has taken the lead over the years, given the company’s awareness of the dangers this addiction poses to society and the country’s stability. Campaigns besides ‘Just Say No’, include “World No Smoking Day”, “World Anti-Drug Day” “Abstain from Drinking”, and “Hazing without Alcohol”.
GMM GRAMMY CONTINUES THE “TO BE NUMBER ONE” CAMPAIGN
The “To Be Number One” campaign under the patronage of Princess Ubolratana Rajakanya Sirivadhana Barnavadi is jointly operated by the Ministry of Public Health and GMM Grammy. Activities of these outreach programmes include “To Be Number One” nationwide concert tours by various Grammy artists and programme members, so members in different provinces can better use their spare time doing something benefcial while steering clear from drugs. To date, concerts have been held in every region and in every single province in Thailand.
“ROAD OF SUNLIGHT” (‘THANON SAI SANG TAWAN’) PROGRAMME TO SUPPORT A BETTER QUALITY OF LIFE IN SOCIETY
This programme is a collaborative effort between Grammy, government bureaus nefcial campaigns such as World AIDS Day, “Stop violence against women an der the auspices of the Thai Red Cross Society like “World Blood Donation Day ernational Red Cross, encouraging eye cornea donations, supporting in activities e of Mahidol Day Flags for Siriraj Foundation to raise funds for destitute patients
GREEN WAVE FM 106.5 ORGANIzES A COASTLINE CONSERVATION ACTIVITY
DJ TERB & DJ BAM REVIVES BANG SAEN VISIT – VIEW – SHOP AT GREEN WAVE FAN CLUB’S REFRESH THE SEA Green Wave FM 106.5, headed by DJ Terb – Keerati Sirisuttipattana and DJ Bam Pladisaisawasdi, brought a team of listeners to enjoy a holiday and participate in meaningful activities under the theme ”Green Fan Club: Refresh the Sea”. The project aims to educate the team on marine conservation and ways to clean up the sea through the use of enzymes at Bang Saen Beach. This environmental conservation activity rounded off with a tour of cultural landmarks in Chonburi province
CAMPAIGN FOR CHILDREN AND YOUTHS
This is a series of activities created to support and develop positive thinking and attitudes in children and youths about themselves, people around them and society at large. Some projects include handing out gifts on Children’s Day, various campaigns on Youth Day, book donations to youths, serving lunch and giving moral support to disadvantaged children, and birth-month merit making activities for destitute children.
CAMPAIGN: DEVELOPING A CONSCIENCE TO PROTECT INTELLECTUAL PROPERTY RIGHTS
The Company has cooperated with both the public and private sectors regarding intellectual property rights and organized the “Cheap, Satisfying, Legal” (‘Took, Took Jai, Took Gode Mai’) campaign to inculcate a greater public conscience on protecting intellectual property rights through various activities, under the slogan – “Don’t Buy, Don’t Sell, Don’t Use Fakes”. It is hoped that this will stimulate public awareness on the efforts to create these products and thereby reduce long-term property right violations.
GRAMMY RECEIVES AN AWARD OF MERIT FOR BEING A SUCCESSFUL ORGANIzATION
Mr. Alongkorn Ponlaboot, Deputy Ministry of Commerce presented the award to Miss. Busaba Daoruang, co-CEO of GMM Grammy PCL, in honour of the organization’s success in developing commercially used intellectual property rights that support and assert the rights of the owner and operators so that they can continue to create and develop new intellectual property.
GRAMMY DONATES FUNDS TO MARK MINISTRY OF COMMERCE ANNIVERSARY
Minister of Commerce, Mrs. Porntiwa Nakasai received cash donations from Mrs. Prapawadee Thanirananond, Deputy Director of Public Relations and Communications of GMM Grammy PCL, and artists who contributed to the Wisukam Foundation which provides scholarship funds to the Ministry of Commerce’s civil servants and employees’ children, on the occasion of the Ministry’s 90th anniversary.
MOREOVER, THE COMPANY IS INVOLVED IN A VARIETY OF SPECIAL SOCIAL PROJECTS SUCH AS:
GMM Grammy PCL Chairman Paiboon Damrongchaitham received a memento of appreciation from Preecha Songkittisuntorn, Information Division Director of the Offce of His Majesty’s Principal Private Secretary, for Grammy’s support on the www.ourking.in.th website “Larn Parp Larn Toy Kum Larn Ruang Rao” (A Million Photos, A Million Words, A Million Stories). The information will be used as a digital database chronicling His Majesty’s royal duties and Projects under the Royal Initiation of His Majesty the King.
1 PARTNERS COLLABORATE TO PUBLICISE “5 YEAR BONDS THAT BIND THE FAMILY” PROJECT
GMM Grammy artists and 10 partners in the entertainment industry collaborated in the “5 Year Bonds that Bind the Family” project organized by the Ministry of Education in honor of HRH Crown Prince Maha Vajiralongkorn, HRH Princess Srirasmi, the Princess Consort, and HRH Prince Dipangkorn Rasmijoti. To publicise the successful “5 Year Bonds that Bind the Family” project under Royal Patronage of HRH the Crown Prince, and serve as a present and means of generating revenue to housewives in this project whose handwork was distributed throughout the 11 partners’ network.
“JOIN FORCES TO VOLUNTEER” TO IMPROVE THE QUALITY OF LIFE OF THAI PEOPLE
GMM Grammy and Ramathibodi Foundation under the patronage of HRH Crown Princess Maha Chakri Sirindhorn organized a “Join Forces to Volunteer” project to sustainably improve the lives and health of Thai people by soliciting donations to constructing Sirindhorn Building, the Artist Volunteers programme, and other projects such as making merit for Her Majesty the Queen by making donations to assist patients who require fnancial support for stem cell transplants, and Grammy’s “Four Channels, Four Chambers in the Heart for Friends” which felds donations to assist disadvantaged children requiring cardiac surgery.
ACTIVITIES TO PROMOTE TOURISM IN THAILAND
“PATTAYA INTERNATIONAL MUSIC FESTIVAL 2010”
One of the Tourism Authority of Thailand’s major roles is to fnd ways of combining tourism with entertainment. One of the biggest annual events was the “Pattaya International Music Festival 2010”, which was a part of the “Thieo Thai Khruek Khreun Settakit Thai Kheuk Khuk” (‘Travel in Thailand, Boost Thailand’s Economy’) campaign. Grammy GMM PCL was appointed organizer of one of Asia’s biggest music festival which gathered numerous famous Thai and international artists to improve Thailand’s image and invite foreigners to visit the country.
SMILE@SIAM CAMPAIGN TO RETURN SMILES IN THAILAND
GMM Grammy PCL revealed its creativity in dreaming up ways to have fun under the “SMILE@SIAM” campaign organized by the Tourism Authority of Thailand. The nationwide campaign includes a variety of cultural activities to bring smiles back to everyone and to stimulate shopping, dining and tourism to the country. Numerous Grammy artists participated in putting smiles on Thai faces, introducing Thailand’s charming smiles to foreign visitors, and ultimately, to make Thailand regain its glory as “The Land of Smiles”.