Leadership and Vision
The Board of Directors is determined to move the Company’s business forward with stable growth, to create suitable returns to investors. On the whole, the Board of Directors has fulfilled its responsibilities using their knowledge, abilities, expertise, determination and caution, to their utmost to manage the Company, abide by rules, regulations, and good business conduct, whilst remaining mindful of the interests of all stakeholders. The Board of Directors has appointed an Executive Committee to manage daily operations, and has clearly delineated different duties and responsibilities for the Board of Directors, Executive Committee and other Committees. The Board of Directors will set forth the vision and mission of the Company and evaluate the strategies, policies, business plans and budgets proposed by the management, while ensuring that there is a mechanism to control, review and evaluate so objectives and policies are carried out to achieve the highest benefits of the shareholders, while taking benefits for all stakeholders into consideration.
In 2005, the Board of Directors amended and announced the new vision and mission of the Company as follows:
- Vision:
To be a leader in creating and producing of all forms of entertainment, in tandem with all types of media and technological developments, which provides a great quality of life and unlimited happiness. - Mission:
- Engage in the continuous creation of excellent and innovative work
- Encourage a learning organization
- Enrich people so they are passionate and skillful in their work and enjoy a better quality of life
- Endorse social responsibilities and activities
To enable the Board of Directors to fulfill their objectives and roles and responsibilities within their scope of assigned authority, the Company has supported training directors on Good Corporate Governance, including the introduction of the Company’s business and the way its business is conducted, as well as providing documents and information that would benefit new directors.


