Corporate Social Responsibility
The Board of Directors upholds its intention to conduct its business under good corporate governance principles alongside corporate social responsibility so that it becomes a part of corporate culture. This is achieved by integrating the Company’s vision, mission, strategy, and objectives, which will inspire confdence in shareholders, investors, and all stakeholders. It is believed that this path will allow the organization to advance while continuing to play a role in the development and promotion of education, sports, the community, society, and the environment. The Company has a policy of supporting and encouraging creative activities that are benefcial to Thai culture and tradition, the community and society as a whole. The Company will not act in any way that will damage the country’s reputation, its natural resources, and the environment. It will not cooperate with or sponsor people and organizations that involved in illegal businesses, are a danger to society or the stability of the nation. The Company hopes to instill a conscience and sense of responsibility towards local communities and society as a whole amongst its employees, and will closely monitor them to ensure that they strictly abide by relevant laws as stated in the Business Ethics and Code of Conduct.
Additionally, the Company supports the local community and in other places so that they are sustainable, strong, and independent, and are able to help members within the community, so they enjoy a better quality of life and are happy living together. The Company encourages organizing various activities, or engaging employees in educational community-building activities, so they learn ways to protect the environment.
In 2010, the Group was responsible for playing important roles in many events as the manager, organizer, and sponsor of activities related to education, children and youths, disadvantaged children, society, the environment, and community-building.
Projects that Support Education
- 1. Damrongchaitham Foundation reached its 12th anniversary of offering educational opportunities to Thai children. Established by Mr. Paiboon Damrongchaitham, Chairman of GMM Grammy Plc, to sponsor Thai children who studied well, with strong leadership qualities and excellent conduct, but lacked fnancial support with annual scholarships until they graduate with a Bachelor’s Degree. Details are found in the section, “Corporate Social Responsibility”
- 2. Grammy raise funds to commemorate the Ministry of Commerce’s anniversary GMM Grammy Plc and artists raise funds to donate to Wisukam Foundation which offers scholarships to the Ministry of Commerce’s civil servants and staff’s children in honor of the Ministry of Commerce’s 90th Anniversary celebrations. Details are shown in “Corporate Social Responsibility”
- 3. GMM TV’s “School Bus” program takes artists to visit their schools and donate scholarships “School Bus” program by GMM Grammy TV Co., Ltd. aired on Channel 5 (Free TV) offered to take artists, stars, and singers to relive their salad days by revisiting their schools, and share memorable anecdotes of their childhood, and invite teachers and students to participate in creative activities to beneft the school, society, or fnancially straitened scholars, and donate funds to be used by the school for various activities. In 2010, celebrities visited 45 schools and donated a total of Baht 880,000.
- 4. Donate textbooks and educational media to needy schools In 2010, companies in the Group, namely, Exact Co., Ltd., GMM TV Co., Ltd., and GMM Music Publishing International Co., Ltd. donated books, stationery, sports equipment, and instructional media to 193 destitute schools. The companies donated Baht 8 Million 1 Million and Baht 1.1 Million respectively, which came to a total of Baht 10.1 Million.
- 5. A-Time Media’s four radio stations and Bang Channel opened their offces to students and interns In 2010, four A-Time Media radio stations: Chill FM 89, Hot FM 91.5 Za Dohn Teen, EFM 94, and Green Wave FM 106.5 and Bang Channel opened their offces to students and interns from various public and private institutions across the nation, including youthful publicists from three Southern provinces, and disc jockeys from the Public Relations Department who were interested in learning more about producing radio and television programs. The companies welcomed more than 1,000 visitors over the past year. Moreover, DJs in A-Time Media were invited as guest lecturers on the career of a good disc jockey at universities, government agencies, and private sector institutions.
Projects and Activities for Children and Youths
jects and Activities for Children and Youths These activities were initiated by the Company to support children and youths who are the most important factor for the nation’s future, so it is necessary that they develop and adopt positive thinking processes and good attitudes towards themselves, those around them and society. Therefore, the Company: gives gifts on Children’s Day, hosts activities for National Youth Day, organizes the Bangkok Music Awards, and various educational and cultural activities, as well as donating books, lunches, and offering moral support and birthdays for disadvantaged children. Details can be seen in “Roles and Responsibilities towards Society”
Projects and Activities for Disadvantaged Children
- 1. 10 Celebrities at the “Super Star Charity Night” raise funds to assist orphans in three Southern provinces To show that Thai people are united and still love each other, Green Wave FM 106.5 organized a “Green Fan Club: Super Star Charity Night” concert attended by numerous artists and DJs on the 29 May, 2010 at the Aksara King Power Complex. Proceeds net of dinner and expenses amounted to Baht 350,000 was presented to the “Tai Fah Diew Gan” Project. The funds will be used to support orphans from the civil unrest in the three Southern provinces.
- 2. Green Wave FM 106.5 DJs and Artists Exchange Hugs for Warm Clothing On the 27 November, 2010, Green Wave FM 106.5’s Green Fan Club invited artists and DJs to Central Rama II to participate in “Kord Nee Oon Tueng Nong” (‘This Hug Reaches The Little Ones’). Celebrities sold hugs to raise funds for charity. The proceeds and donations were suffcient to get 3,500 new warm coats for impoverished children in Nong Khai province.
Social Projects and Activities
- 1. "Green Charity Fair” – Celebrities make merit with 16 Charity Foundations Green Wave FM 106.5 organized its annual “Green Charity Fair” at Central Pinklao on the 10 November, 2010. Movie stars, singers, and actors brought their personal belongings for an auction, sold food from stalls, sold secondhand goods, and played games at booths, which raised Baht 400,000 for 16 foundations. The day rounded off with a mini-concert staged by artists at Central Plaza Pinklao.
- 2. Green Concert No. 13: 7 Divos for seven special women Green Wave FM 106.5 held its annual charity concert on the 21 and 22 August, 2010, “Green Concert No. 13: Seven Divos” at the Royal Paragon Hall. The concert assembled seven renowned male singers: Kong Saharat, Kob Songsit, Pod Modern Dog, Ben Chalatit, Pop Calories Blah Blah, Aof Pongsak, and Wan Thanakrit. Proceeds from selling tickets for the fnal dress rehearsal, souvenirs at the concert, and donations from concert goers amounting to Baht 5,470,000 was donated to seven special women who devoted their lives to society and now require assistance.
- 3. Green Wave audiences cut their hair for a new look, to support cancer patients Green Wave FM 106.5 organized an event through its Green Fan Club on the 25 September, 2010 at Rama II Central Plaza. More than 200 Green Wave listeners joined by DJ Pi Oy Napaporn, DJ Un Puwanart, and DJ Kesrin made waves in this merit making event, “Look Good Feel Good”. Locks shorn by professional celebrity hairstylists such as Somsak Chalachol, Mark Tawin, and Tony Rakkaen are donated to Chulabhorn Hospital’s Quality of Life Centre, to produce wigs for cancer patients who have lost their hair from chemotherapy. Participants at the event whose hair does not reach seven inches can assist by donating wigs and funds to the Foundation. A total of 297 participants donated their hair, while another 31 wigs were donated along with Baht 62,588.
- 4. Atime organizes “Hai Baan, Hai Cheewit” charity drive to assist disaster victims A-Time Media Co., Ltd. joined hands with Habitat for Humanity (Thailand) organized a charity drive “Hai Baan, Hai Cheewit” (‘Give a Home, Give a Life’) which was broadcasted live through Green Channel, and all four A-Time Media radio stations: Chill FM 89 / Hot FM 91.5 / EFM 94 / Green Wave FM 106.5. Donations were earmarked to restore and repair homes that were damaged by disasters throughout the country. On the 29 November, 2010, artists gathered at GMM Grammy Place to take call-in donations, and performed special shows, bringing in total donations of Baht 902,605.
- 5. “Grammy Channel” joins hearts in “Reviving” Disaster Victims in the South Grammy Channel and Hat Yai Cable 93, along with public and private agencies in Hat Yai, Songkhla province, organized a “Mahakam Ruam Palang Ruam Jai Khon Thai Chuay Gun” provide moral support to those who suffered from foods with donations of necessities. There were also call-in donations to many Grammy artists and celebrities who manned the telephones.
- 6. Blood Drive The Company organized its annual blood drive with employees, Srinakarin University and various organizations, the local community, and the general public. Moreover, Green Wave FM 106.5 continued to help publicize the event at public and private sector events, to encourage participants to join in situations where signifcation donations are needed such as during periods of civil unrest, accidents, and natural disasters.
Throughout 2010, the Blood Drive occured four times, on 24 February, 24 May, 23 August and 23 November with a total of 901 blood donators.
Environmental Projects and Activities
- 1. DJ Teb – DJ Bam: “Refresh the Sea” with Green Fan Club at Bang Saen Green Wave FM 106.5 organized a “Refresh the Sea” activity for its Green Fan Club which is an educational trip on marine conservation in Bang Saen beach, Chonburi Province from 13 – 14 November, 2010. The program started with a lesson on making useful microbes from Ajarn Yak, Chairman of Agri-Nature Foundation, an expert who was the frst person to create these microbial masses from sea mud, rice bran, organic fertilizers, and organic herbal enzymes. The mixture is fermented anaerobically for at least three months. The resultant microbial masses are tossed along the beach to improve the clarity of the water. Thereafter, the group took a cultural tour at the Talad Nam See Park (Four Regions Floating Market) which was built to illustrate foating markets from Thailand’s four regions.
- 2. COCKPIT and “Kui Gun Frank – Frank” (talkshow program) organizes “Love your Car, Love the World” “Kui Gun Frank-Frank” talkshow on Acts Channel and COCKPIT invited The Star singers to participate in environmental activities in three places with the cooperation of local communities: mangrove planting in Samut Sakorn province on the 30 October, 2010, planting fan palms at Thap Lan National Park in Nakorn Ratchasima province on the 6 November, 2010, and planting coral at Tian Talay Beach, Sattahip Naval Base in Chonburi province on the 13 November, 2010.
Throughout 2010, the Company has campaigned and educated its employees about various environment and energy conservation issues through intranet newsletters and activities organized by the Group. The information and details on the Group’s social contributions can be found in the section, “Roles and Responsibilities towards Society”
