-Develop Digital and Social Media Plan to promote Music / Artist for new song release by utilizing paid / owned / earned media channels.
-Work closely with Data Analytics Team to analyze and to provide recommendation to Marketing Communication Team to test and implement / optimize the plan.
-Provide creative recommendation on the current materials to drive asset utilization and promote in all channels.
-Ability to create a creative plan within limited budget to promote Music / Artist to make it HIT in the market.
-Develop monthly trend and industry case study to share to the team to inspire and drive opportunity for new business opportunity.
-You may have an opportunity to work on new initiatives to drive new business opportunities from GMM Digital and Social Media channels.
-Highly strategic and capable of driving internal stakeholders to a consensus on important issues.
-Board and deep dive knowledge of Digital and Social Media, especially online Advertising, YouTube, Facebook, LINE and Website.
Solid knowledge of website/social media analytics tools and Social Media Insight Data Analysis (e.g., Google Analytics, Facebook Insight, YouTube Insight, etc.)